what is your
How I Can
Following a workshop format, I can help you with creating a clear and compelling business strategy, using the latest insights in research and business.
teaching and research
Most of my teaching concerns strategic marketing, and innovation management and new product development, both in degree and executive programs. I am proud that I have been voted Professor of the Year multiple times.
I happily accept invitations to teach. I have presented my work to academic and business communities all over the world–apart from Oceania, so now you know my bucket list.
My main goal is to help firms and individuals realize their ambitions.
And to have a little fun, I admit. I do the things that I like to do. Teaching, research, and service to business are what make me tick. I research what I teach, and teach what I research, in business and academic communities.
At present, I am a professor of marketing at Nyenrode Business Universiteit, the only private business school in The Netherlands.