what is your
BHAG
How I Can
Help You
CONSULTING
Following a workshop format, I can help you with creating a clear and compelling business strategy, using the latest insights in research and business.
FACILITATING &
COACHING
SPEAKING
teaching and research
Most of my teaching concerns strategic marketing, and innovation management and new product development, both in degree and executive programs. I am proud that I have been voted Professor of the Year multiple times.
I happily accept invitations to teach. I have presented my work to academic and business communities all over the world–apart from Oceania, so now you know my bucket list.
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ABOUT
ME
My main goal is to help firms and individuals realize their ambitions.
And to have a little fun, I admit. I do the things that I like to do. Teaching, research, and service to business are what make me tick. I research what I teach, and teach what I research, in business and academic communities.
At present, I am a professor of marketing at Nyenrode Business Universiteit, the only private business school in The Netherlands.