Marketing Strategy is fundamental
Latest book by Rudy Moenaert & Henry Robben
“Marketing met Ballen”
My main goal is to help firms and individuals realize their ambitions.
And to have a little fun, I admit. I do the things that I like to do. Teaching, research, and service to business are what make me tick. I research what I teach, and teach what I research, in business and academic communities.
At present, I am a professor of marketing at Nyenrode Business Universiteit, the only private business school in The Netherlands.
Get in touch
Nyenrode Business Universiteit
Service to business
What can I do for you?
- Consulting: Following a workshop format, I can help you with creating a clear and compelling business strategy, using the latest insights in research and business.
- Facilitating and Coaching: To teams and individuals I can act as a coach, helping you clarify matters so you can arrive at the right issues to address.
- Speaking: As a speaker, I contribute to your event by synthesizing what’s going on in the world of business, innovation, and marketing. My presentations are scholarly crafted and engaging, making them stimulating and easy to digest for a managerial audience.
I have worked with companies such as Astellas Pharma, Bayer, Beaulieu International Group, Björn Borg, Decos, Dockwise, Electrabel, Goudappel Coffeng, Henry Schein, ING, Linklaters, Maxeda, Metro, Multivac, PostNL, Purac, Rabobank, Siemens, Stryker, Unique, The Walt Disney Studios Home Entertainment, and Ziggo.
Most of my teaching concerns strategic marketing, and innovation management and new product development, both in degree and executive programs. I am proud that I have been voted Professor of the Year multiple times.
I happily accept invitations to teach. I have presented my work to academic and business communities all over the world–apart from Oceania, so now you know my bucket list.
So far, my teaching has brought me to IFL (Stockholm, Sweden), Tias School for Business and Society (Tilburg, The Netherlands), the Vlerick School of Management (Ghent, Belgium), the South West University of Finance and Economics (Chengdu, China), the University of Western Florida (Pensacola, USA), the Nelson Mandela Metropolitan University (Port Elizabeth, South Africa), the Mediterranean Agronomic Institute of Chania (Chania, Greece), the University of Stellenbosch Business School (Bellville/Cape Town, South Africa), AVT Business School (Copenhagen, Denmark), the Technical University of Denmark (Copenhagen, Denmark), the Faculdades Integradas Hélio Alonso (Rio de Janeiro, Brasil), the Technical University of Monterrey (Morelia, Mexico) and several corporate universities, for instance, the Presidents Program in St Petersburg and Moscow.